To take this one step further, showing strong emotions is also beneficial. In addition to this, humans communicate in large part by reading emotional cues on the face.Įxamples of closeups & eye contact (PewDiePie, Smosh, Michele Phan, CartoonHangover): Humans have evolved to detect eye contact, making thumbnails with eye contact more eye-catching, especially if the whites of the eyes are visible. Use close ups on faces, preferably making eye contact. The following tactics, listed in order of importance and value, all incorporate our three principles to varying degrees.ġ. And in order for our viewers to to want to watch more of our content, our thumbnails must accurately represent what’s in the video and stand out among all the others on the YouTube platform. And in order for viewers to actually watch our content, our thumbnails must be exciting and draw in their eyes. ![]() In order to do that, viewers need to actually watch our content. We want to engage our online video audience and see it grow. We discovered these principles by the methods I described above and abide by them because they work.
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